On SOLOpro, real estate agents set what a la carte services they want to offer, when they’re available and how much they charge for each task.

When consumers visit the site, they enter a home address and then are presented with a list of agents, the services each provides, how much they charge and when they’re available.

Read the full survey findings of our hybrid brokerage report — or download the PDF, exclusively for Select members. Join today!

The firm has 250 agents now on its platform in North Carolina and is looking to partner with brokerages and brands.

Even though agents deliver and charge for their services in piecemeal fashion through SOLOpro, their brokerage commission splits can remain intact, founder Tommy Sowers told the judges in June at Realogy’s third annual real estate pitch competition, “FWD,” where his firm was named a finalist.

SOLOPro's business model, as explained on its website.

SOLOPro’s business model, as explained on its website.

Solo handles all payments and charges agents a 10 percent processing fee for their work. Solo pays its partner agents’ brokerages on a monthly basis, and brokerages then pay the agents based on their split.

Because SOLOpro is not a brokerage, it has the ability to scale quickly, according to Sowers.

[Tweet “Because SOLOpro is not a brokerage, it has the ability to scale quickly.”]

Sowers pitched his firm’s swift growth potential to venture capital firms as he hunted for funding earlier this year. In June, the firm announced a $1 million funding round.

See a comparison chart explaining what each hybrid brokerage model does — and does not — include.

What should you do about hybrid brokerages? Here are 10 suggestions.

Remember Your Home Direct, the hybrid broker that crashed and burned?

Email Paul Hagey.


Inman Connect San Francisco is right around the corner — register now and save $200!

Start Inman Connect SF off right! Choose from three powerful events on Aug. 4. Reserve your spot now for Agent Connect, Broker Connect and Tech Connect.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×