Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Keller Williams CEO is making his debut Inman appearance
Be there live when newly appointed KW CEO Carl Liebert sits down with Brad at Inman Connect June
by Rachel Mastandrea Apr 29
Beyond design: 3 ways to fully leverage your brokerage brand 
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
Cut through the noise! Video marketing strategies that work in 2021
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
Want to level up your marketing? Here's how tech can help
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
by Derek Dowell Apr 28
9 tactics to up your sales skills — and win more deals
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26
Sotheby's launches new global ad campaign
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
by Jim Dalrymple II Apr 21
This is how you kill it in a sellers' market
Top agents Glennda Baker and Erica Solomon shared tips on thriving when inventory is at historic lows at Tuesday's Connect Now event
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
MailMatic wants to be in your 2021 marketing plans
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
by Craig C. Rowe Apr 16
9 listing presentation mistakes you can't afford to make
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
by Thomas Mallette Apr 15
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
by Kris Lindahl Apr 15
3 reasons Instagram isn’t working for you (and what to do)
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
by Stefanie Lugo Apr 14
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14