Real Estate Marketing Ideas & Strategies
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
Be there live when newly appointed KW CEO Carl Liebert sits down with Brad at Inman Connect June
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
Top agents Glennda Baker and Erica Solomon shared tips on thriving when inventory is at historic lows at Tuesday's Connect Now event
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
Invest in building a brand that people recognize, see as innovative and want to work for and with
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
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