Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
What we know about the luxe agent on HBO’s Christmas reality dating show
Douglas Elliman's Garrett Marcantel stars in HBO Max's '12 Dates Of Christmas'
Insta360's ONE R camera line to power Matterport tours
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9
7 emerging real estate trends in the new normal
As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the 'new normal.' Use these seven trends and action steps to guide your decision-making
by Bernice Ross Jun 17
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross Jun 3
The Real Word: Investing in real estate during a pandemic
Opinion
Also this week: SoftBank's record loss and a few basic ways to do listing videos right
by Byron Lazine May 22
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross May 13
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross Apr 29
What can you do when leads plummet? Here's a plan
When lead sources dwindle, it's time to get creative and adapt the basics of lead conversion to the digital space
by Bernice Ross Apr 8
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
One broker shares her secret on negotiating deals and scaling business
As someone who runs a profitable brokerage, Carol Scott gives her thoughts on home renovations, negotiating with clients and what it takes to keep a brokerage operating smoothly
by Chris Haddon Mar 13
WATCH: Why does real estate lag behind in online buyer collaboration?
Industry leaders at ICNY discussed why online buyer collaboration isn’t solved for despite the sophistication of AI-powered e-commerce experiences
by Inman Feb 4
Cliff-hanging Laguna Beach villa hits market for $27M
The estate was popular among the stars of old Hollywood in the 1930s and 1940s
Luxury Connect: Luxury 2017 Video Recap
Want to know what Luxury Connect is all about? Check out last year's sessions
by Inman Aug 7