Opinion
This week: Byron Lazine and Nicole White weigh in on Zillow's 3.0 strategy, home value predictions for 2022 and Rocket Mortgage's Super Bowl collab with Barbie
Opinion
This week: Byron Lazine and Nicole White weigh in on the state of the housing market, homebuyer perceptions, and feuds between real estate agents and the metaverse
Opinion
Stock prices for a new wave of publicly traded real estate companies have declined dramatically, starting with Zillow's stumble. What went wrong and what does it mean for innovation?
Opinion
A week ago, Brad Inman called his Realtor with good news: With only a DocuSign signature standing in the way of an imminent sale, he was abruptly taking his LA home off the market
For Manhattan real estate agent Kimberly Jay, client service is the secret to optimal results. Find out how she learned this important lesson
Windermere Chief Economist Matthew Gardner outlines the 10 trends that will have the biggest impact on the real estate industry and markets across the country.
Buyers need professional agents to walk them through the ever-changing buying process. If you implement these strategies, you won't run short of opportunities to connect with and convert buyer leads
Opinion
This week: Bryon Lazine and Nicole White discuss United Van Lines' Movers study, Fannie Mae's predictions and The WSJ's wallpaper recommendations
Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here's why he thinks marketing by age demographics is a racket.
Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Tracking and predicting conversions ensures more effective and consistent followup
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post in 2022. Use these to connect better with your ideal clients
Opinion
This week: Bryon Lazine and Nicole White discuss Ryan Serhant's crypto predictions, the 'foreclosure tsunami' and BombBomb's newest campaign
Finding the right candidate for the job is more art than skill. Those who tend to make it in real estate are the ones who can navigate these 5 questions successfully
A seasoned agent believes her office’s involvement with a well-known charity has no impact on a customer’s decision to hire her or not. Can her broker show her the value of this relationship?
