How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
3 tech tools new agents should absolutely know about
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
by Mauricio Umansky Sep 2
Keller Williams' tech pivot wins over fans, but could face hurdles
Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here?
by Jim Dalrymple II Aug 26
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
In another strong quarter, Keller Williams sees transactions jump 35% over last year
The company's global agent count increased 9.6% year over year as rumors continue to swirl about whether the company will go public this year
by Jim Dalrymple II Aug 3
Auctm updates empower brokers and team leaders to coach, decide and plan
From rich charts to simple lists of effective lead sources, Auctm quickly diagnoses a brokerage's performance shortcomings and offers alerts and recommendations on how they should be fixed
by Craig C. Rowe Jul 30
Elm Street Technologies aims for Canada with latest acquisitions
The 2020 strategic investment by Aquiline Capital Partners continues to pay off for North Carolina-based software company Elm Street as it reaches deeper into Canada
by Craig C. Rowe Jul 14
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
Jacksonville apartment property website wins Webby honor
A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
by Craig C. Rowe Jun 15