11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
The power of choice
Opinion
The real estate industry's tight grip on the consumer, the listing and customer data is loosening as choices for the public continue to grow
by Brad Inman Feb 22
Investing platform PeerStreet launches new diversity program
The Evolving Neighborhood Uplift Fund is designed to provide funding for would-be entrepreneurs in traditionally underserved communities
by Jim Dalrymple II Feb 10
New program aims to increase number of Black real estate agents
HomeLight and the National Association of Real Estate Brokers have partnered to launch a new initiative that will provide financial resources and a year of mentorship and training for aspiring Black agents
by Marian McPherson Feb 9
2021 market will still be hot, but challenges lie ahead: HomeLight
Over 1,000 HomeLight agents recently surveyed by the referral platform expressed optimism about a hot market in the year ahead, but noted some challenges remain
by Lillian Dickerson Jan 12
Inman Handbook on getting the most out of HomeLight
This ever-evolving platform works for those who understand and know how to work it. Learn more about the many ways it can help you gain more potential clients and grow your business
by Christy Murdock Dec 21
After CoStar acquisition, Homesnap vows loyalty to Broker Public Portal
Homesnap CEO John Mazur and HomeLight CEO Drew Uher both explained why they're not directly competing with Zillow during an Inman Connect Now session Thursday
by Patrick Kearns Dec 17
10 real estate players named on Deloitte’s 2020 Technology Fast 500
Find out which real estate tech companies made this 26-year-old ranking list, designed to recognize what it takes to be an industry disruptor
by Craig C. Rowe Nov 23
Agent fired and arrested for racist incident caught on viral video
Paul Ng had been with Russ Lyon Sotheby's International Realty in Arizona since 2011. The firm condemned his 'abhorrent, unacceptable behavior'
by Andrea V. Brambila Oct 28
Should agents be forced to disclose referral fees to consumers?
A new analysis by the Consumer Federation of America determined that 51% of consumers believe referral fees are unfair if they aren't disclosed
by Patrick Kearns Sep 21
Welcome mat
Opinion
I went in search of an agent the old-fashioned way, by asking for recommendations. Six agents ended up replying, and I sent them each 61 questions. Yes, 61.
HomeLight meets 'end-to-end' goal with acquisition of Disclosures.io
HomeLight announced on Tuesday the acquisition of listing management platform Disclosures.io and its rebrand to HomeLight Listing Management
by Marian McPherson Aug 18
Zillow's agent profiles are the most useful, according to new study
The study, released Monday by the Consumer Federation of America, also warns consumers to be skeptical of agent ratings.
by Patrick Kearns Jul 13
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe Jun 4