The real estate agent’s guide to Instagram in 2022
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
by Jimmy Burgess Dec 11
Video will dominate online search: How to win over Google
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow
by Jimmy Burgess Dec 5
Reimagine just-sold cards: 12 strategies for a business boost in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
by Bernice Ross Dec 1
'Success fees' are coming to portals. Are you ready?
Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees
by Mike DelPrete Nov 23
Want to effectively prospect the affluent? Adopt these 5 habits
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
by David Friedman Nov 16
Nextdoor goes public, sees stock jump in early trading
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
by Jim Dalrymple II Nov 8
$100M sales volume in year 2: How this rookie did it
Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here's his plan of action
by Jimmy Burgess Oct 28
How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
OJO exec Chris Heller joins robotic letter writing startup's board
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
by Jim Dalrymple II Oct 25
MoxiWorks beefs up CRM with new communication tools
Dialer & Messenger will function as a part of MoxiWorks CRM, and will allow agents to automate various parts of their communications
by Jim Dalrymple II Oct 13
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
Inman Review: Industry-rooted Usherpa takes care of your marketing burden
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10