As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
'Any good marketer and brand advocate knows that when the downturn comes, you don't stop advertising,' Coldwell Banker Chief Marketing Officer David Marine told Inman
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
Opinion
There's gold in the search if you know where to look
Buying leads is expensive. Here are 5 ways to generate them without spending all that money.
Industry experts who have mastered social media shared advice and answered agent questions during a special session at Inman Luxury Connect
Outside of your sphere, how are you getting and converting new leads? Here are a number of ways that agents and brokers are finding those all-important new connections
Throughout your career, you’ll need to continue this network-building, back to basics, sphere of influence marketing
Social media expert Karen Albert has a few simple tips for the top social media sites for agents — they all start with finding your ideal clients
Opinion
Here's how to rub elbows with luxury players on the social network for professionals
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Mark Lesswing previously served as chief technology officer at the National Association of Realtors and Jonathan Peterson was a sales executive at Lone Wolf