Opinion
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
Prospective homebuyers submit requests for purchase loans at pace not seen since April
The software that rolled out on the heels of Zillow's ShowingTime deal added features for buyer tours and submitting offers, and it launched single sign-on for MLS accounts
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
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A real estate agent’s guide to capturing and marketing listings like a pro
Suburbs have made up a growing share of Zillow's top areas by views per listing — a product of the pandemic's effect on inventory, according to a new analysis by the search portal
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
Here's how James Harris and David Parnes of "Million Dollar Listing LA" fame moved across the pond to The Agency and beat all the major challenges along the way — growing a team from scratch, with no contacts and no track record