Forget thoughtless mass emails: Focus on a personalized approach
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
Lesson Learned: Work your network (and relationships)
Find out how Rhode Island real estate agent Caswell Cooke Jr. learned, 'If it is to be, it’s up to me'
by Christy Murdock Mar 16
Ever wonder exactly what to say? Here’s the scoop
Why asking questions is more effective than lecturing clients, and other useful insights from ‘Exactly What to Say for Real Estate Agents’
by Bernice Ross Jan 29
Augment 'lead generation' with 'relationship building' in your 2020 business plan
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
by Patrick Kilner Dec 27
Why it pays to stay in touch
If you stay in touch continuously, it will pay off in the long run.
by Lew Sichelman Dec 17
3 social media strategies for becoming hyperlocal
Keep current, post frequently, and give your audience a peek behind the curtains
by Troy Palmquist Dec 12
20 things you need to do before 2020
Opinion
However you decide to make your business plan this year, remember to leave a little extra room for kindness and compassion. Apply it generously and often
by Rachael Hite Nov 20
Lesson Learned: Make heartfelt connections
According to Warburg Realty broker Annie Cion Gruenberger, connecting on a deeper level with clients can make you new friends — and make you their lifelong go-to real estate professional
by Christy Murdock Oct 28
Are you tracking the right metrics for your business’ growth?
Keep track of the number of people you contact each week as well as how you engage with them
by Kevin Kauffman Oct 15
Keeping It Real: Make reigniting relationships a priority
Opinion
As we near the end of the year, many agents will slow down. That's why it's crucial for you to double up your relationship-building efforts
by Peter Lorimer Oct 3
Lesson Learned: Honesty is everything
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
by Christy Murdock Sep 23
4 steps to getting all the clients you'll ever need
Opinion
Forget finding the perfect tech, get back to basics, and focus on relationship building
by Joshua A. Luna Jan 17
Help! 5 strategies for having tough conversations with clients
Tackle sensitive topics with confidence the next time they arise with your buyers and sellers
by Kathleen Kuhn Dec 7