How to build a robust referral program for your business
Exceeding expectations, working your CRM, networking and leveraging social media are critical in building a referral program that keeps on giving
by Rainy Hake Austin Jan 20
Success strategies from 11 of real estate’s top female leaders (Part 2)
If you want to level up in 2022, you have to keep your finger on the pulse of important trends and tech tools cropping up in real estate. Here, top female leaders share their best success strategies
by Bernice Ross Jan 19
Success strategies from 11 of real estate’s top female leaders (Part 1)
Your success in 2022 starts with you — your self-care and authenticity, your focus on what matters most to your clients and your service to your community. Here, top female leaders share their best tips on cultivating a successful and personally rewarding year
by Bernice Ross Jan 17
22 ways to generate real estate listings in 2022
If your business is to be all that you want it to be this year, generating listings will be a big part of your growth. Implement one or many of these tried-and-true strategies — and you will have your best year ever
by Jimmy Burgess Jan 6
7 big real estate myths you need to know the truth about
There are so many misconceptions agents believe about this industry. But that's exactly what's stopping them from growing. So here are the untrue things you've probably heard about real estate — and why you should ignore them
by Jimmy Burgess Dec 26
The real estate agent’s guide to Instagram in 2022
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
by Jimmy Burgess Dec 11
4 simple steps to audit your Instagram to win more leads
Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win
by Nicole Mickle Dec 10
33 milliseconds to form an impression: 7 tips for making it count
It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward
by Georg Chmiel Dec 6
Video will dominate online search: How to win over Google
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow
by Jimmy Burgess Dec 5
'Online reviews don’t matter': 5 marketing myths debunked
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
Reimagine just-sold cards: 12 strategies for a business boost in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
by Bernice Ross Dec 1
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
Generate steady leads and referrals: 9 systems you need in place by 2022
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
by Rainy Hake Austin Nov 23
Baird & Warner's Balance looks to even out agent workloads: Tech Review
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Nextdoor goes public, sees stock jump in early trading
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
by Jim Dalrymple II Nov 8