New York City-based luxury real estate brokerage Warburg Realty has joined forces with a website dedicated to exploring the “hidden gems” of Manhattan’s side streets.
The site, Manhattan Sideways, says it introduces people — through photography, video and narrative — to all that makes up a neighborhood, especially places inaccessible via newspapers, magazines and the Internet. These include boutiques, bars, restaurants, galleries, gardens and historic sites, among other places.
In a statement, Betsy Bober Polivy, creator of Manhattan Sideways, noted that the Avenues — the major north to south thoroughfares of the island — are well-covered by the media and well-traversed by shoppers and travelers.
“I wanted to get off the beaten path and explore the side streets. In fact, the development of Manhattan’s iconic grid, starting at 1st Street and continuing up to 155th Street, envisioned the side streets as being of greater importance than the avenues,” she said.
“I am literally walking side to side, east to west, beginning on 1st Street and winding my way north. My goal is to walk the numbered side streets and comprehensively document every commercial establishment, and other places of interest, with special feature write-ups along the way.”
Warburg Realty, which has 125 brokers throughout Manhattan, will now feature Manhattan Sideways’ Side Picks neighborhoods — which highlight “must see” destinations — on its website and social media channels, the brokerage said.
Manhattan Sideways’ readers will also be able to see Warburg listings in any given neighborhood, complete with home details and photos.
“Our partnership with Manhattan Sideways was a natural synergy, since we are always excited about the opportunity to provide visitors to our site with a greater wealth of neighborhood information, as well as helping them uncover the city’s hidden gems,” said Frederick W. Peters, president of Warburg Realty, in a statement.
“This collaboration provides our customers with the most in-depth knowledge available.”
Warburg Realty has achieved national notice through its participation in the popular HGTV show “Selling New York.”