Technology is great, but never forget that real estate is about people and relationships

Why is it that so many companies that come along with seemingly groundbreaking business models, and ideas that are supposed to change the face of the brokerage business, eventually end up becoming traditional real estate brokerage firms?

“We are a service business. It comes down to people and relationships,” says Eddie Shapiro, CEO, Nestseekers Real Estate. While technology “plays an important role in facilitating (deals), helping people communicate in different ways, and to become more efficient … the core of it is still what it is, and what it has been, for decades.”