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Takeaways:
- Spacio Pro uses a sleek open house sign-in form to attract and engage new leads.
- Interface is a highlight, carefully designed to grab user data.
- Open houses remain effective sales tactic when combined with the right technology.
The pitch
Spacio Pro turns the open house sign-in process into a lead generation solution.
Type of software: Lead generation.
Platform: iOS for iPad.
Ideal for: Any agent or brokerage that effectively uses open houses to market listings.
Top selling points
- Use me: Spacio Pro’s sharp, branded interface encourages visitor sign-in.
- Privacy, please: Allows buyers to register with anonymous email, like Craigslist.
- Say that again?: Full Chinese translation support perfect for San Francisco Bay Area, Vancouver, NYC agents.
Things to consider
You need to market your open house events to get people to use Spacio Pro. If you don’t build it, they won’t come.
The close
Spacio Pro’s user interface is the best I’ve seen in any open house lead capture software.
From the warming color palette to the contextually driven data capture fields, Spacio Pro knows how to get people to feed it information.
Spacio Pro allows prospective buyers to sign in with a private, Craigslist-like email.
This simple alias feature encourages registrations, alleviating user fear about privacy.
Follow-up emails will still arrive in their inboxes.
[Tweet “Maybe you’re just not doing open houses right.”]
A contact can unsubscribe or choose to provide you with an actual email address.
Spacio Pro will brand brokerage accounts and agent-facing pages on an event’s splash page. You can also drop in images of the home.
Setting up and managing events is easy stuff. Developers focused on the “two-tap” approach, meaning every page within the software was designed to solve its users’ question in two taps.
It can also be used on the iPad while offline. The Android version of Spacio Pro is underway.
Leads captured via Spacio Pro can have notes added to them for .CSV export, and will soon be connected to a list of CRMs, such as Top Producer and Contactually.
[Tweet “Not all market data comes from the Internet. Buyer feedback matters.”]
There’s even an integration being planned with RealSatisfied for buyer feedback.
Spacio Pro’s Chinese translation is impressive. The ability to include its complicated character sets alongside English equivalents while maintaining its intrinsic visual ergonomics is no small feat of programming.
Thus, this is an excellent tool for agents working in the San Francisco Bay Area, Seattle, Vancouver, New York City and Toronto.
Spacio Pro, as well as others in the paperless open house space, prove there are a number of benefits to a well-orchestrated “live” demonstration of what you’re selling.
Technology like Spacio Pro is a great way to combine long-proven real estate marketing tactics with the power of well-designed lead capture solutions.
I find it surprising that so many agents dismiss open houses.
Maybe you’re just not doing them right.
Do you use Spacio Pro — and what do you think? Leave a comment and let us know!
Do you have a product for our tech expert to review? Email Craig Rowe.