Seth Godin: Specialize, don’t generalize

The marketing wizard talks about why he finds “the juxtaposition of the thing you can touch in real space and our ability to connect without moving molecules around” endlessly fascinating, the gurus who “let people off the hook” and his best advice for making an impression in the modern world. The humble and endlessly fascinating bestselling author, who also founded Yoyodyne and Squidoo, will be the keynote speaker at Inman Connect New York this year.

Listen to him chat with publisher Brad Inman.