Inman

How to fill your target market gap

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A target marketing gap is a small percentage of people who never see your marketing. It’s my goal today to teach you how to fill that gap.

Remember, you are branding yourself in this process. You are your brand. Your branding material has to be consistent.

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Find a photographer, a video guy, a stager who you love. Then post their products on all social media, and give them a compliment on what a great job they did. You are now marketing them, you and your listing. It’s so effective.

You can see more videos on marketing for real estate agent on my YouTube.

Melinda Goodwin is Luxury Home Division Director with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.