Inman

How to do a trade show right

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I know that it seems weird that I’m a real estate agent, and I’m suggesting a trade show — but hear me out on this.

Of course, if you know me, you already know that I don’t do traditional marketing, and therefore, I am not going to do a trade show the traditional way.

[Tweet “It might seem weird that I’m an agent, and I’m for a trade show — but hear me out on this.”]

The traditional trade show involves booths set up with people hounding you to get your information by putting your name on a ticket for a gift or prize. Let’s be honest, people already know that if you are giving your information on that ticket, you are going to get pestered.

So people are already guarded and not willing to give out that information willingly.

So, let’s play pretend and set this up a little different:

Do you like the set up, colors, feel of the couches, etc.?

In the meantime, there’s a TV playing of your clients being interviewed about why they love you. So there you have it, a non-traditional method to rock trade shows.

You can watch more marketing for real estate agents videos on my YouTube channel.

Melinda Goodwin is Luxury Real Estate Advisor with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.