Want more real estate listings? Start using embedded commands on real estate listing appointments. Looking to improve your lead conversion numbers with your real estate marketing efforts? Insert embedded commands paired with benefits into your sales letters, marketing emails and landing pages.
Real Estate Rockstar Brian Curtis shares exactly how to use this powerful persuasion technique proven to influence buyers and sellers into action in this podcast interview with Pat Hiban, and we share some of his tips in the post below.
The basics: Embedded commands
Exactly what in the heck are embedded commands, and how can they help you get more real estate listings, attract more buyer clients and increase your real estate profits?
Simply put, an embedded command is a command, operating at the unconscious level, inside a question or a statement used with the purpose of getting a person to think something or do something without seeming to be ordering them to do so.
An even simpler way to think of an embedded command is to think of it as a persuasion technique — something we find being used daily in sales in many industries. Because embedded commands, verbal or written, operate for the most part at the unconscious level, they are not likely to cause resistance.
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Embedded commands in real estate
Embedded commands can be used in your verbal real estate scripts and also in your written real estate marketing and sales materials.
Curtis brought up an excellent point in the podcast when it came to using embedded commands with prospective buyers and sellers.
Real estate agents should first have an excellent rapport with an individual to truly see the benefit and persuasiveness of embedded commands.
4 embedded commands tips for real estate agents
Curtis shared some excellent embedded tips and scripts with Hiban during his interview.
- You must remember, the tone of your voice, the emphasis you give the embedded command and the inflection of your voice at the end of the phrase play a big part in the success of using embedded commands effectively.
- You always want to pause before and after the embedded command.
- You should always end the phrase with the embedded command on a downstroke. You do this because ending on a downstroke (voice inflection goes down) implies a command while ending on an upstroke (voice inflection goes up) implies a question.
- Practice makes perfect when it comes to using embedded command scripts for real estate as you always want to come off as sounding natural and not forceful.
Make sure to listen to our Real Estate Rockstar podcast with Curtis to hear him go into more detail on successfully using this persuasion strategy to influence buyers and sellers into action and exactly how he trains his team to use embedded commands to grow their real estate business.
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Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny” and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.
