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HomeTrackr is a home history reporting and marketing tool.
Platform(s): Browser-based; mobile-optimized
Ideal for: Larger agencies and teams
Top selling points
- Attractive, contemporary interface
- CRM integrations
- Agent alerted when report accessed by customer
Top concerns
- Market access limitation
What you should know
Home history reports are pretty common in today’s real estate marketplace.
From HomeZada to HouseFax, an agent’s options for sharing a listing’s physical background aren’t exactly limited anymore.
However, I think HomeTrackr stands out from the crowd in a couple of ways.
First, it integrates with a number of CRMs, including BoomTown and Salesforce, to track prospects who have downloaded a report; this clearly demonstrates a person’s interest in a home.
A campaign-building feature is also underway, which will assist agents in using home history reports as a tool in their marketing mix.
I think HomeTrackr stands out from the crowd in a couple of ways.
This propels the home report from an after-thought to proactive marketing asset.
Aesthetics and feature suite
The software itself functions elegantly and uses a sleek collection of icons and visual queues to offer data on property improvement values, permits pulled, pest damage, natural disaster concerns and even the contractors who worked on the house.
In case of a fire damage alert, users can drill down into the dates, permits associated with it and learn about the contractors who performed the remediation.
It includes a series of maintenance alerts to keep buyers aware of a home’s potential pain points.
Where home history reports can go wrong
I’m cynical about the ultimate value of most home history report tools. Major concerns about a property are typically easy to deduce unless someone is working very hard to cover something up.
Any agent worth the paper their license is printed on knows their market’s flood plains, for example, and previous fire damage doesn’t make a home uninhabitable.
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My concern is that without the right of amount of salesmanship on the part of the listing agent, buyers could balk after seeing a home report with a couple of minor skeletons in its walk-in.
That’s why I look for added value in home report software solutions, like HomeTrackr’s CRM integration and it’s soon-to-launch campaign tools, which will include Facebook ads.
The new features are expected to roll out by the end of the year.
Have a technology product you would like to discuss? Email Craig Rowe.
