Inman

Podcast: LinkedIn secrets to generate more business in 2017

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This week, we are pleased to welcome Sherry McCormack of Re/Max Fine Homes in the Philadelphia area.

McCormack’s website is TheLinkedInTrainer.com, and she specializes in training real estate professionals to optimize their profiles on social media, especially on LinkedIn.

https://sandboxassets.inman.com/wp-content/uploads/2016/12/Inman-12-5-16-Sherry-McCormack.mp3

The podcast covers:

  • Knowing that Google uses LinkedIn in its web rankings, what can you do to make sure that your profile comes out on top?
  • Customizing your LinkedIn vanity URL for better placement.
  • How to create LinkedIn background images that also double as marketing pieces for your business.
  • The information shadow, and why you should avoid being trapped in it.
  • What to do with all those LinkedIn requests from people you don’t know — the answer will surprise you.
  • The ins and outs of making connection requests, including how to open doors and build strong relationships.

Bernice Ross, CEO of RealEstateCoach.com, is a national speaker, author and trainer with over 1,000 published articles and two best-selling real estate books. Learn about her training programs at www.RealEstateCoach.com/AgentTraining and www.RealEstateCoach.com/newagent

Email Bernice Ross