In this video, Chris Haddon and Jason Balin discuss how a client funnel works and how real estate agents can use it to create lifetime clients.
Just because most clients don’t need more than one home doesn’t mean that you can’t use your relationships with former clients to build your client base through referrals.
By generating traffic through social media, open houses, events, etc., you can get people in the front door. Once they are familiar with you, you can offer them free reports and CMAs and continue to follow up with them.
Through all of this effort, you can convert people into clients who will then refer their family, friends and colleagues to you; they will, in turn, do the same thing, and so on. Use this formula, and you will create a lifetime client funnel.
Chris Haddon is an entrepreneur based in Washington, D.C., a partner at Hard Money Bankers and a co-founder of REI360.net.