A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads.
However, if you’re willing to put some extra time and effort into posting on topics that interest your audience, you’ll be surprised by how successful social media marketing can be.
Ryan Stewman
The “Hardcore Closer,” Ryan Stewman, recently shared a few of his cutting-edge sales methods.
One of these methods, the media marketing method, is great for real estate agents who want to generate real estate leads via Facebook.
Read on to learn how you can make this sales strategy work for you. For complete details on the media marketing method and Stewman’s other social media strategies, listen to the complete podcast below.
The problem with most real estate Facebook marketing
According to Stewman, most real estate agents approach social media marketing the wrong way.
Instead of tapping into the interests of potential clients, they relentlessly post about listings and their business in efforts to pull in real estate leads on Facebook. Unfortunately, it rarely works.
Think about it: Would you pay much attention to an endless stream of self-promoting posts? Probably not.
To get the attention of your social media audience, you can’t focus solely on what you want to sell. To set yourself up for sales through Facebook, your content must be broader and more in tune with what your audience finds engaging.
Generate real estate leads on Facebook with the media marketing method
Although engaging your social media audience with the right content might seem difficult at first, Facebook actually makes the entire process pretty simple and incredibly affordable.
Just follow Stewman’s media marketing method, and you can’t go wrong. Here it is in three easy steps:
Pay attention to trending topics
You don’t need to guess when coming up with engaging content ideas for Facebook.
Facebook’s Trending module lists the topics that currently interest your social media audience; it factors in location, friends’ timelines and more before displaying a unique list of topics, which is why it’s such a great resource for engaging content ideas.
When on a computer, you’ll see trending topics to the right of the Facebook News Feed.
Follow the 80:20 rule when posting
In essence, 80 percent of the content you post should be non-promotional content based on the audience interests you identify via the Trending module.
The remaining 20 percent of your content can be promotional in nature.
In other words, out of every five posts you make, only one should promote your real estate business.
Experience, extract and engage
When the time comes to push out a promotional post, make it count with what Stewman refers as the “E3 method.” Take a real estate experience, extract a lesson from it, and share it exponentially.
For example, you could create content covering an experience where you helped a seller get more money for their home. Include a brief lesson explaining your marketing strategy, and share it with your audience.
After that, sit back and start generating tons of hot real estate leads on Facebook!
For more information and tips on generating real estate leads on Facebook, listen to the complete podcast interview with Ryan Stewman.
Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.
