Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction:
- Always have your company ready for sale.
- Identify potential risks in agents leaving.
- Overcome agent objections by articulating the value proposition — tools, resources, reputation — when they ask, “What’s in it for me?”
- Remain transparent to avoid rumors.
John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — joined Better Homes & Gardens Real Estate CEO Sherry Chris on the Inman Connect stage to elaborate on these points and more. Watch the video to hear from the pros.
You have {{data.cm.viewsLeft}} articles left this month.
This content is available to Inman Select subscribers.
Please select an option below.
Please register to access this content.
To continue viewing the content you love, please sign in or create a new account
You have used all of your free pageviews.
Please subscribe to access more content.
Access denied!