Now that the holidays are in the rear-view mirror, you’re probably gearing up your marketing to get ready for the spring market.
Not sure where to start? Never fear — the list of topics below has enough ideas to keep you creating engaging content all year long.
Whether you’re rebooting that sadly neglected blog you started last year, rejiggering your monthly newsletter to your sphere or just trying to get some ideas for some new fun social media posts so that you can get your name and expertise in front of family, friends, fans and followers — having a bank of ideas to work from will make your marketing goals much easier to accomplish.
There’s one caveat that you should keep in mind when blogging: Stick to a ratio of 2:1 market-specific to evergreen topics.
That way visitors to your blog or your Facebook page will see hyper-local content that shows your market expertise, plus tried-and-true topics that show your experience and process knowledge.
Without further ado, here are 60 blog topics to keep you writing all year long:
Evergreen topics
Perfect any time of year, these proven topics let potential clients get a sense of your experience and approach to the questions all buyers and sellers eventually ask.
- Rent vs. buy: (Your city)
- Rent vs. sell: (Your city)
- X best tips for downsizing
- Ultimate guide to the buying process
- Ultimate guide to the selling process
- Most cost-effective home improvements
- X best tips to make moving day easier
- Streamlining the lending process
Decorating-related topics
If you love Pinterest, you probably already know a lot about these topics. Add fun photos to make them really pop.
- Improve your curb appeal
- Bathroom/kitchen/outdoor redecorating on a budget
- Top X renovations that add value
- Best decorating ideas for children’s room/playroom/family room
- Sprucing up your outdoor space
- Decorating your small space
- Changing your decor for summer/winter
- Best holiday decorating ideas
Market-related topics
Take all of those market stats, and make them mean something to potential clients by adding your own analysis and observations.
- Monthly market stats/snapshot
- Market trends for (month/quarter/year)
- Most popular home styles in (your market)
- Most expensive homes sold this (month/quarter/year)
- New construction in (your market)
- Biggest home value increases: (your market)
Home upkeep
These articles help do-it-yourselfers and first-time homeowners keep up with all of the little tasks that need to be done around their house.
- (Name of month) home maintenance checklist
- Spring cleaning checklist
- Top X home repairs you can do yourself
- What do you need in a well-stocked toolbox?
- Lawn maintenance 101
- Front door makeover
- “Ask a handyman” (Q&A with a local home repair expert)
Listicle topics
Top 10s, best-ofs and other listicles are an excellent way to let people know about great local businesses. It’s a stellar tool for outreach to business owners and a perfect place to hone your photography skills.
- Family restaurants
- Independent coffee shops
- Bookstores
- Ice cream parlors
- Places to workout
- Parks/recreation areas
- Brunches
- Outdoor/rooftop bars
- Happy hours
- Pizza places
- Hamburger joints
- Barbecue restaurants
- Seafood restaurants
- Spas/salons
Seasonal topics
There’s always something fun going on in your area, right? Let people know where the action is and that you’re always out and about.
- Local fairs and festivals
- Patrick’s Day events
- 5K runs, fun runs and marathons
- 4th of July celebrations
- Back to school tips
- Best Halloween events
- Holiday light displays
- New Year’s Eve parties
Local history or human interest
Whether you live in a quaint New England village with a historical home on every corner or in a suburban enclave, there are always places that are one of a kind and special. Show your knowledge by sharing the history of these local spots.
- Interview a long-time business owner
- Feature a building on the National Register of Historic Places
- List famous people who hail from (name of your city)
- Feature a local museum
- Interview the town’s oldest resident
- History of the town’s oldest church/house/building
- Interview the town’s newspaper editor
- Interview the mayor/city council representative
- Showcase the grand opening of a local business
Whether you want to show off your own knowledge or highlight local people and places, you’re sure to find a topic that will make a great content marketing feature.
And remember to repurpose content. Simply get in the habit of doing the following tasks:
- Choose a topic
- Write a blog post about it
- Shorten that post for your email blast
- Promote it on social media
Whatever topic you choose, have fun, and let your personality come through. You can’t go out and meet every potential client personally, but you can use your writing to create a “virtual” meeting they’ll remember.
Have a question you’d like answered or a topic you’d like covered? Send your marketing, branding, blogging and social media queries to Christy@writingrealestate.com, and I’ll bring you great advice, helpful hints and expert insights in my monthly column.
Christy Murdock Edgar is a Realtor, freelance writer, coach and consultant with Writing Real Estate in Alexandria, Virginia. Follow Writing Real Estate on Facebook or Twitter.
