RE/MAX Select, a New Jersey-based RE/MAX franchise with 13 offices and more than 300 agents, is partnering with real estate technology company MoxiWorks to offers agents new tech tools.
Agents at the brokerage will be able to use MoxiPresent, a comparative market analysis (CMA) tool and MoxiHub, which provides the technology backbone of the brokerage. All of the brokerage’s data will be integrated together with the MoxiCloud open platform, which provides a single sign-on.
“It’s nice to see another broker understand making agents good with the people in their spheres is essential, and we know we can help them do just that,” York Baur, CEO of MoxiWorks, said in a release. “The CMA tool they chose, MoxiPresent, allows agents to act as true consultants, guiding their clients through the process with interactive, MLS-connected presentations.”
In a statement, RE/MAX Select’s director of marketing made it clear that by adopting this technology platform, the brokerage is not going to change its business model.
“We do not claim to be a ‘technology company,’” Brian Spicciatie, RE/MAX Select’s director of marketing said, in a release. “This is still a concierge-style service business where we need to provide our clients with accurate information and the knowledge to help them make a wise decision on the biggest purchase of their lives.”
MoxiWorks has not been shy about taking shots Compass, a brokerage that frequently calls itself a real estate technology company. MoxiWorks landed a technology partnership with Leading Edge Real Estate last month after a deal with Compass and the brokerage fell through.
When reached by phone on Tuesday, Spicciatie addressed whether his remark was a shot at Compass, or any other real estate brokerage.
“I was just stating that we aren’t a technology company, exactly what my comment says,” Spicciatie said. “We’ll just leave it at what it says.”
Spicciatie told Inman the brokerage has plans to add a few more offices within the upcoming months with plans to potentially take the brokerage nationally. Recently, RE/MAX Select added a Florida office.
“The growth that we’re experiencing now is something that we’re really proud of,” Spicciatie said.
Part of that growth can be attributed to the brokerage’s success in generating leads for its agents. Spicciatie said the brokerage it one of realtor.com’s biggest customers and overall, it spends around $150,000 a month on lead generation.
“One of the things we’re very proud of here too is that we do a lot of lead generation for our agents,” Spicciatie said. “We cultivate anywhere from 5,000-7,000 leads a month for our office.”
The decision to partner with MoxiWorks comes at a time when RE/MAX is working on building its own platform, after last year’s acquisition of booj, a Denver-based real estate technology startup. MoxiWorks told Inman that it has partnerships with several RE/MAX franchises, but none with its parent company.
RE/MAX Select isn’t taking on MoxiWorks entire platform – just MoxiPresent and MoxiHub – so once the franchisor’s platform is ready, it could theoretically employ some of RE/MAX’s proprietary technology as well.
