Managing a marketing strategy is challenging enough for an entrepreneur — but there’s a whole new level of complexity that unfolds when you’re managing marketing campaigns and roadmaps at a company-wide level. Effective CMOs have to be able to create, deploy and measure marketing plans, creating an annual strategy and coordinating it day-to-day; they also must be able to hire and manage employees, from full-time direct reports to independent contractors; and they need to keep tabs on the new methods and models emerging in marketing, determining whether those are a fit for their business today or whether they should wait to see how things play out before investing money in them.
It’s not an easy job, and it’s an entirely different game than running a few social media campaigns around a listing or building an agent’s brand. That’s why Inman Connect New York, January 29 through February 1 at the Marriott Marquis Times Square, is offering CMO Connect, a programming track geared specifically toward executive-level marketing and communication leaders.
Moderators David Marine and Ginger Wilcox will kick off CMO Connect by sharing their take on marketing trends that every CMO should watch in 2019. You’ll hear about events that should be a wake-up call to marketers (and what you might want to do about it); three different approaches to looking at marketing and how they worked for different executives in their own companies; a deep dive into return on investment and how to think about leads, marketing and attribution; and innovative marketing strategies you can use to recruit and retain top agents.
Should you outsource your marketing, or is it better to keep it in-house? Hear about strategies for outsourcing your marketing and what you need to consider in order to make it a lucrative investment for your business. What can you learn from movie trailers — and how can you apply that to real estate marketing? Experts will share their experience with telling a complete story in a movie trailer and how those strategies can work for you.
When it comes to refreshing your brand image, you might know you need to do it — but you also might not know where to start or how to manage it. You’ll get a chance to sit in on a use case about how a brand refresh was rolled out for one executive and hear a firsthand account of what went wrong (and what went right). And a specialist in online media search will share findings about consumer behavior and what that means for real estate home search in particular.
A huge hit earlier this year at Inman Connect San Francisco, we’re excited to bring CMO Connect to New York for the first time. Make sure to register today to save your seat.
Thinking about bringing your team? You may qualify for special group perks! Contact us to learn more.
Interested in sponsorship opportunities for reaching the CMO Connect audience? Contact us to learn more.