How to build brand awareness as a newbie agent
The reputation you gain is the most important part of your branding, and it will ultimately be what makes or breaks you in this business
by Jay Thompson Jun 12
What makes Inman Connect a must-attend event?
Opinion
You can make real-life, long-lasting, legit connections and friends by attending Inman Connect Las Vegas
by Jay Thompson Jun 5
60+ homeowner content ideas that'll keep 'em coming back for more
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
by Jay Thompson May 30
We're better than this: Stop trolling other Realtors
Opinion
This was not our finest hour
by Jay Thompson May 22
5 steps for getting more social media ‘likes’
Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
by Jay Thompson May 15
4 terrible ways to get 'likes' on social media
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
by Jay Thompson May 8
How to declutter your mind to become a better agent
Opinion
Meditation can help you relax, focus and be the real estate pro you want to be
by Jay Thompson May 1
5 online tools for keeping tabs on your reputation
Opinion
We can't all be Joan Jett — so if you do give a damn about your bad reputation, check out these tools that'll help you keep up with the word on the curb
by Jay Thompson Apr 25
Police launch website asking for tips on Realtor's unsolved murder
Ashley Okland was shot while showing a model home
Why you shouldn't build your business on buying leads
If you wouldn’t put all your financial investments into one basket, why would you even consider putting all your lead generation efforts into one?
by Jay Thompson Apr 10
How (and why) to make agent safety a priority in your business
You don’t need to be paranoid and quake in fear every time you show a home or hold an open house — but you do need to prepare for a worst-case scenario
by Jay Thompson Apr 3
Life getting you down? Get a little perspective
Opinion
The alternatives could almost always be far worse, so focus on the positive
by Jay Thompson Mar 27
5 real estate pros who rock social media (and how you can too)
Be a good human and understand that helping others through social media can and will lead to future business
by Jay Thompson Mar 20
Stop worrying already — tech is NOT going to replace you
Keep being human and focus your energy and effort on providing a stellar customer service experience with a healthy dose of empathy
by Jay Thompson Mar 13
How to blog the right way in 2019
Look at your blog as a platform for showcasing your expertise and your personality, and you might just find yourself a successful real estate blogger
by Jay Thompson Mar 6