The CRM is the most talked about and crucial tech investment brokers make for their businesses, but adoption and long-term commitment can be problematic. Do it right this time
Opinion
With its own FDIC-insured savings account and a sharp, well-executed experience, Digs is part fintech, part proptech, and it's designed to help agents help clients buy their first home
Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
A matchmaking lead service that does a good job at overlapping buyers and sellers with the best agent, but it doesn't come cheap
Opinion
Quigler uses state law and NAR Code of Ethics deal practices to manage real estate transactions and buyer and seller communications. But is it a guarantee of regulatory perfection?
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
Opinion
The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there's nothing not to like about it.
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
