Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Where you choose to launch your career can make a tremendous difference in your ability to buck the new agent failure rate
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
The new platform is called Renaissance and represents a complete reimagining of Real Estate Webmaster's offerings. The waiting list is currently backed up until at least February
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
In an email to clients obtained by Inman, Smarter Agent confirms it will continue to honor client contracts until the agreement in place expires, at which time services will end
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How to build a thriving real estate career that withstands the ups and downs of any real estate market
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
Slack is Salesforce's largest acquisition. Real estate agents should expect to see pitches on how to integrate the communication software
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
The collaborative CRM and transaction management platform from High Alpha will be available exclusively for real estate teams
Design Vault lets agents create marketing campaigns for print, the internet or social media platforms in minutes