Listingbook LLC has added seven multiple listing services to its customer base, bringing the total number of MLSs that offer the company’s client management system, Listingbook AI, to 77. Combined, the MLSs represent more than 60 percent of agents nationwide, the company said.
The additions are the latest for the Greensboro, N.C.- based company, which in July signed agreements with 10 other MLSs to make Listingbook AI available to MLS members and their clients.
Listingbook AI allows real estate agents to provide their homebuyer and seller clients with access to local, real-time MLS data through Listingbook. Their clients also gain access to public records, recent and past sales, community and school information, taxes, and loan estimates. Real estate agents can use Listingbook AI to monitor and collaborate with their clients.
The latest MLSs to sign up are in Texas, Florida, Indiana and Illinois:
- San Antonio Board of Realtors, Texas
- South Broward Association of Realtors, Fla.
- Emerald Coast Association of Realtors, Fla.
- Pensacola Association of Realtors, Fla.
- Evansville Association of Realtors, Ind.
- Peoria Association of Realtors, Ill.
- El Paso Association of Realtors, Texas
The seven MLSs have about 16,000 agents combined. More than 175,000 real estate agents and 1.4 million homebuyers and sellers currently have Listingbook accounts, the company said.
In announcing the latest version of its platform last fall, Listingbook said it sees itself as a direct competitor to listing portals like Realtor.com, Zillow and Trulia. Unlike these sites, Listingbook says it doesn’t advertise competing brokers or agents next to listings — a practice that has caused controversy in the industry.
Listingbook also claims that it offers deeper search capabilities than password-protected virtual office websites (VOWs) like those operated by Redfin, ZipRealty and other brokerages.
