The big four real estate portals — Zillow, Trulia, realtor.com and Yahoo Homes — continue to dominate the real estate category, accounting for more than 1 in 3 visits in September, according to data from Web analytics company Experian Marketing Services.

But scrappy brokerages like Redfin and ZipRealty continue to mix it up with rental sites for the traffic that’s left, a list of top 20 real estate portals compiled by Experian shows.

Also noteworthy:

  • Century 21 and Re/Max are the only franchisors with websites in the top 20.
  • A public-facing website operated by the Houston Association of Realtors, HAR.com, is on the list.
  • Referal site Connectwithlife.com debuted on the list in August.

Websites

Total Visits

Visits Share

Rank August 2013

Rank July 2013

Rank June 2013

Zillow

54,186,720

14.07% 1 1 1
Trulia.com

33,745,644

8.76% 2 2 2
Realtor.com

25,727,652

6.68% 3 3 3
Yahoo! Homes

20,532,955

5.33% 4 4 4
Homes.com

11,059,147

2.87% 5 5 5
FrontDoor Real Estate

6,561,458

1.70% 49 82 59
Apartment Guide

5,625,068

1.46% 7 7 7
MSN Real Estate

5,571,506

1.45% 6 6 6
Rent.com

4,775,064

1.24% 9 9 9
LoopNet

4,382,429

1.14% 11 13 13
Redfin

4,289,341

1.11% 13 15 12
ZipRealty

4,067,369

1.06% 12 11 11
MyNewPlace

4,004,933

1.04% 8 10 14
Apartments.com

3,952,077

1.03% 10 12 10
Century 21 Real Estate

3,862,093

1.00% 14 14 15
ForRent.com

3,615,202

0.94% 16 17 16
ConnectWithLife

3,567,174

0.93% 17 21 25
HomeAway

3,313,743

0.86% 15 8 8
Re/Max Real Estate

3,162,756

0.82% 18 16 17
HAR.com

3,147,956

0.82% 19 18 18
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×