Listing platform Rebls rebrands as EveryHome

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With a focus on launching a brand that speaks directly to consumers about single-family real estate, Seattle-based startup Rebls has changed its name to EveryHome.

The platform allows buyers to search unlisted homes and gives owners the ability to see which potential buyers are interested in their homes. The rebrand is a precursor to EveryHome expanding its market reach.

The platform will expand its coverage to 13 more major markets in the next six months, according to CEO and co-founder Bryan Copley.

A screen capture from EveryHome’s website.

These markets include New York City, Los Angeles, Boston, Miami, Phoenix, Austin, Chicago and Washington, D.C. These markets are among the nation’s top 20 metropolitan statistical areas, and they’re also metros where job growth in the tech industry is occurring.

“In our market segmentation, those most likely to adopt our technology are tech-savvy buyers and owners,” Copley said, adding that a number of these individuals lives in urban locales.

Along with the name change comes an upgrade to the services EveryHome provides. The platform has reached agreements with brokerages in Seattle and San Francisco to provide a price negotiation feature for buyers and sellers.

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EveryHome will contact an agent when a buyer makes an offer and an owner accepts via the site. The agent will then step in and close the entire deal for a flat rate of $4,000. After the transaction closes, the agent collects the fee and EveryHome shares a cut of it.

Copley noted that a national brokerage recently reached out to EveryHome about creating a partnership once the platform has expanded into the previously mentioned markets. This offer is a main motivation behind the platform’s planned expansion.

“We believe we have an opportunity to expand the hybrid brokerage market on a national scale,” he said, adding that he wants to create a platform that enables hybrid brokerages to reach consumers — much like what Zillow did for traditional brokerages.

Email Erik Pisor.