Takeaways:
- Most top producers make almost no profit in their real estate businesses, which is why they often turn to expensive lead generation schemes and build larger and larger teams to try to stay on top of their expenses.
- The most successful real estate business in the world is the one that puts real money in your pocket, not just awards on your walls.
- It’s not how much you make, it’s how much you take.
It’s heresy — but it’s true! Most top producers make almost no profit in their real estate businesses, which is why they often turn to expensive lead generation schemes and build larger and larger teams to try to stay on top of their expenses.
What are these well-known top-producing agents doing wrong — and how can you avoid making the same mistake that’s led them down this dead-end path in business? More to the point, once they start making these choices that turn them away from profitability, how does that turn into a spiral that sinks their business and embitters many of them to real estate entirely?
It does happen — today you’ll learn why and how to avoid it!
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Today, we’re discussing production vs. profit, and explaining how you can make more money in your business while keeping more of it as profit! After, “It’s not how much you make, it’s how much you take.” The most successful real estate business in the world is the one that puts real money in your pocket, not just awards on your walls.
Subscribe to Tim and Julie Harris’ podcast on iTunes.
Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.
