Takeaways:
- Are your leads worth your valuable time, or just a waste of your time?
- For most agents, the problem is not lead generation — it’s lead prequalification and conversion.
- The need to prequalify the prospects you’re generating remains the same no matter where they come from.
So you’re getting leads — but are they worth your valuable time, or just a waste of your time? In yesterday’s broadcast, we started a discussion of buyer and seller prequalification, and introduced some key scripts and strategies you can use to help identify the valuable, motivated, qualified leads worth investing time in.
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Remember, for most agents, the problem is not lead generation — it’s lead prequalification and conversion, and of course, converting those leads is always a lot easier if they’re motivated and able to undertake the transaction.
Whether you’re purchasing buyer leads from a portal like Zillow or generating them yourself through your referral network, geographic farming or some other method, the need to prequalify the prospects you’re generating remains the same.
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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.
