Clients’ satisfaction with a real estate company or an agent is largely determined by whether those parties respond to questions or concerns in a timely manner. A recent study shows that the real estate industry is doing a poor job of responding, at least as it pertains to social media inquiries and posts.

  • Real estate companies don't appear to put a priority on responding to social media posts.
  • Brands and agents may be more focused on dealing with existing clients, and social media inquiries may not result in many leads.
  • Other industries appear to post significantly less frequently than real estate brands.

Clients’ satisfaction with a real estate company or an agent is largely determined by whether those parties respond to questions or concerns in a timely manner.

A recent study shows that the real estate industry is doing a poor job of responding, at least as it pertains to social media inquiries and posts.

Amy Johansson / Shutterstock.com

Amy Johansson / Shutterstock.com

According to a Sprout Social index, real estate brands send out 11.7 times more posts than replies.

[Tweet “Sprout Social: Real estate brands send out 11.7 times more posts via social media than replies.”]

By comparison, utility-related brands and retail companies send out 1.4 times and two times more posts than replies, respectively.

A separate report from J.D. Power states that first-time buyers and sellers are most satisfied with an agent or real estate company when they are kept informed throughout the process.

Among repeat buyers and sellers, satisfaction is highest when they receive a timely response to questions and concerns.

“Knowing how and when to communicate with customers is essential for real estate companies,” said Christina Cooley, director at J.D. Power.

Additionally, Sprout Social found that nearly 7 in 8 messages sent to brands went ignored on social media. At the same time, there was a 21 percent rise in the number of messages sent to brands.

Sprout-Index-2015-Infographic1

Email Erik Pisor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×