Is your tech really doing what you want it to, or is it constraining your business? “The majority of customer relationship management software that is built for real estate agents keeps them locked into a sales role rather than a business-owner role,” said Dave Crumby, CEO and founder of Realvolve, which has just been named as the California Association of Realtors’ preferred CRM provider.

  • The California Association of Realtors has set up an alliance with CRM provider Realvolve.
  • Realvolve is the first exclusive CRM to be offered by CAR's Real Estate Business Services (REBS) to its members.
  • Realvolve claims to have the most robust workflow platform in the industry and is the first CRM to actively measure the quality of relationships.

Is your tech really doing what you want it to, or is it constraining your business?

“The majority of customer relationship management software that is built for real estate agents keeps them locked into a sales role rather than a business-owner role,” said Dave Crumby, CEO and founder of Realvolve, which has just been named as the California Association of Realtors‘ preferred CRM provider.

[Tweet “Dave Crumby: ‘The majority of CRM software keeps agent locked into a sales role.'”]

The first CRM offered by REBS

Realvolve is the first exclusive CRM to be offered by Real Estate Business Services (REBS) to CAR’s 185,000 members and the Colorado company has not paid for this opportunity.

Laura Williamson, Business Development Director of REBS, said, “Investing in a CRM allows members to work smarter rather than harder. It allows them to more easily track, coordinate and communicate in their business.

“One of the unique features of Realvolve is the analytics that helps members determine where to focus their efforts. We’ve looked at a lot of CRMs and admire the direction Realvolve is taking, as well as the high level of engagement they have with their users to evolve the system.”

CAR members will have preferential access to the Realvolve platform and will have exclusive training from CRM expert Gary David Hall, Realvolve’s chief customer officer.

Dave Crumby, CEO

Dave Crumby, CEO

“Hall has been studying real estate theorems for two decades,” said Crumby. “He knows more about CRM than anyone in the industry — he gives us a lot of depth and understanding of what’s out there.”

Crumby, who founded Realvolve in 2014, has been in real estate since 1996 and was a broker/agent with Realty Executives, so he understands the pain points.

It’s easy for an agent to focus on going from one transaction to the next and chasing new leads rather than focusing on the relationships that they have, said Crumby.

[Tweet “It’s easy for an agent to focus on going from one transaction to the next and chasing new leads.”]

“We look at the science of how relationships work and are able to measure the depth of relationships and quantify the value of the database and even predict how many transactions and revenue they should expect from that,” he said.

A growing resource

Current Realvolve clients include agents such as Sue Adler and Mark Boyland from Keller Williams and Garry and Krisstina Wise from GoodLife Realty.

“This alliance with CAR allows us to learn even more deeply what we can do to help agents,” said Crumby.

As it grows, Realvolve wants to provide a complete operations tool for agents, teams, and small brokerages.

“Ultimately what we want is to provide the infrastructure so an agent can build a true business — a business that is quantifiable and has predictability. There will be intelligent and thoughtful automation to help organize and streamline fundamentals such as the depth of relationships and quantify daily activities into measurable gains,” said Crumby.

“Having everything in one place, rather than scattered across various software products, will leverage an agent’s existing business onto an entirely different level.”

Email Gill South.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×