“Masses of marginal agents are destroying the industry’s reputation.” That’s one major takeaway from the National Association of Realtors-commissioned “DANGER” report on the biggest threats to the real estate industry, which was released last year — and Inman’s own “Why and how real estate needs to clean house” report also found that low-quality agents are a huge industry challenge.
The turnover rate for new real estate agents is too high. The barriers to entry are too low. New agents don’t have realistic expectations for their jobs, they don’t understand the personal financial investment, they don’t know how to manage customers and they are flying blind when it comes to transactions.
What are brokers and brokerages doing to help new agents succeed? What’s working, what isn’t, and what might be the path forward?
Share your thoughts — whether veteran or rookie — and leave your name and contact information for a chance to win an Apple Watch.
We’ll summarize our findings in an upcoming special report.
