- RealtyTrac has rebranded to Attom Data Solutions with the release of the Attom Data Warehouse, an expansive property database.
- The Attom Data Warehouse reportedly delivers data in a faster and more flexible way to companies.
RealtyTrac Data Solutions — the operator of RealtyTrac, Homefacts.com and Home Disclosure — has unveiled an expansive property database that the company says delivers its data with more speed and flexibility to enterprise customers, which range from MLS technology providers to brokerages.
In releasing the “Attom Data Warehouse,” RealtyTrac Data Solutions has also rebranded to Attom Data Solutions, a new parent company that will oversee the RealtyTrac, Homefacts.com and HomeDisclosure.com brands.
The data products currently offered by Attom Data Solutions are the same that RealtyTrac Data Solutions had already been offering, Attom Data Solutions Senior Vice President Daren Blomquist told Inman. The difference is that the data powering these products will now come from an “enhanced and expanded” platform, he said.
Attom Data Solutions (formerly RealtyTrac Data Solutions) clients have included MLS technology provider Rapattoni, real estate franchisor Re/Max and Ten-X (formerly Auction.com).
The Attom Data Warehouse features standardized data for more than 150 million U.S. property parcels covering more than 99 percent of the U.S. population, according to Attom Data Solutions.
Its data includes property tax, deed, mortgage, foreclosure, environmental risk, health hazard and neighborhood information — all mapped to a unique “Attom ID” for every property, the company says.
Under the Attom Data Solutions brand, the company will “continue to be increasing real estate transparency for businesses and consumers” through means including bulk file licenses, APIs (application programming interfaces), customized reports and the company’s consumer websites, said Attom Data Solutions CEO Rob Barber in a statement.
The Attom Data Warehouse makes Attom’s data much easier to ingest, “particularly for smaller companies without an army of database engineers and database scientists,” Blomquist told Inman.
The construction of the Attom Data Warehouse began in 2015 when RealtyTrac got its hands on “newly sourced” tax, deed and mortgage data — what appears to have been the result of a settlement between CoreLogic and Federal Trade Commission (FTC) requiring CoreLogic to license data to RealtyTrac.
Blomquist said, however, that Attom Data Solutions no longer relies primarily on that FTC agreement “to drive our licensing business.”
“We now have multiple sources of data that provide a path for continued growth when the FTC agreement expires,” he said.
Seattle-based Audantic is an example of a company that uses data from the ATTOM Data Warehouse.
It feeds Attom data through its predictive and machine-learning models to pinpoint homeowners likely to sell and then provide their identities to real estate investors.
Richard Lombardi, general manager at Attom Data Solutions, said in a statement that Attom Data Warehouse “delivers data to our customers in an exponentially more efficient and flexible format than standard industry solutions.”
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One of Attom Data Warehouse’s special features is the database’s “modularity,” which lets clients pick and choose whatever data they want rather than having to ingest an entire database in a one-size-fits-all manner, according to Lombardi. Another, he said, is the database’s “ability to never forget vital snapshots of the data at any given point in time,”
Attom Data Solutions is also an early adopter of Microsoft’s SQL Server 2016 in its cloud computing environment, Azure.
The technology gives Attom Data Warehouse “virtually unlimited horsepower” in fulfilling requests from customers, purportedly cutting processes that used to take 24 to less than three hours.
“The ability to generate the files much faster, and apply updates more quickly has definitely increased our ability to serve more complicated data sets,” said Richard Sawicky, chief data officer at Attom Data Solutions, in a statement.
