Here were the most popular stories on Inman this past week:

small talk big talk

10. Brad Inman examines where Zillow Group might go next.

www.BillionPhotos.com / Shutterstock.com

www.BillionPhotos.com / Shutterstock.com

9. What would paid advertising on Nextdoor look like? The company is considering it.

A journal open in front of a computer

NOBUHIRO ASADA / Shutterstock.com

8. Bullet journals are the latest analog vs. digital trend — here’s what you need to know about them.

Zillow

Zillow

7. It’s the time of year when companies are releasing their third-quarter financial results — so how’d Zillow Group do?

fabiodevilla / Shutterstock.com

fabiodevilla / Shutterstock.com

6. Have a professional-quality video that you’d like to upload to your Zillow listing? Now you can.

Arina P Habich / Shutterstock.com

Arina P Habich / Shutterstock.com

5. A new app will allow access to homes — sans lockbox. Here’s how.

A pencil with eraser

Kris Tan / Shutterstock.com

4. What are the biggest mistakes first-time homebuyers make? Inman readers weigh in.

Poker chips and cards on a table

nazarovsergey / Shutterstock.com

3. “I have buyers interested in your home” and other phrases agents should be careful uttering.

Mark Van Scyoc/Shutterstock

Mark Van Scyoc/Shutterstock

2. The Department of Housing and Urban Development is looking into the new Facebook ad functionality.

aastock / Shutterstock.com

aastock / Shutterstock.com

1. The rates of for-sale-by-owner and discount brokerage sales are down, per the latest National Association of Realtors profile of buyers and sellers.

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