Odds are, if you’re a real estate agent, you already have a Zillow account. You probably even have a couple reviews and a few sold listings.
But just as your Facebook page can sit idly and collect dust, and your LinkedIn bio can either draw in recruiters or detract them — it’s one thing to have a Zillow profile, and another to mindfully create one that will work for you every day.
Try these five tips to harness the power of your Zillow profile.
Get reviews
Chances are, your former clients have great things to say about you, but the problem is getting them to say it to other people.
Sure, they have friends and family but not a big enough circle to support your whole business. Zillow gives your clients the chance to leave you a stellar review for all to see.
Ever had potential clients waste a lot of your time looking at houses and never purchase? Turn that time-suck into an opportunity by asking them to leave a review on your Zillow profile about the time you patiently spent with them.
Highlight your accomplishments
You can display your sales accomplishments on Zillow. Don’t hesitate to highlight what you can do! Think of your Zillow profile as a living portfolio.
You can direct potential clients to other homes you’ve sold that are similar to theirs and share exactly how you work with your clients to market their home for a quick sale to the right buyer.
Share your knowledge
Use your profile to demonstrate how much you know about your area.
Provide useful information about the area such as public transportation, the best schools and any new neighborhood or city initiatives (school redistricting, new parks, etc.). This showcases that you’re in touch with the local community.
Get personal
One of the benefits of a Zillow profile is the ability to add videos.
This gives you the opportunity to really stand out with a short video introducing who you are, what you do and some of your hobbies.
Don’t be afraid to get personal about why you love your career or your city and why helping your clients is your passion.
Pro-tip: Videos are an excellent way for former clients to sing your praises in the form of testimonials and help you stand out.
Leverage marketing tools
Some clients will want a detailed explanation of your marketing strategy. Being able to tell sellers that you’re listing their home on one of the biggest real estate portals that people stalk each day during their home search is a major plus. Use this in your listing presentations, and showcase it on your profile.
There are many free and easy ways to amp up your real estate marketing and brand strategy, starting with establishing yourself on Zillow. Try some of these tips for a boost in your showings.
Abhi Golhar is the host of Real Estate Deal Talk in Atlanta. Follow him on Instagram or connect with him on LinkedIn.
