Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction:
- Always have your company ready for sale.
- Identify potential risks in agents leaving.
- Overcome agent objections by articulating the value proposition — tools, resources, reputation — when they ask, “What’s in it for me?”
- Remain transparent to avoid rumors.
John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — joined Better Homes & Gardens Real Estate CEO Sherry Chris on the Inman Connect stage to elaborate on these points and more. Watch the video to hear from the pros.
