The typical American household in 2017 owns more than two Apple products, and even as Samsung and Apple duke it out for top smartphone market share, the real estate industry appears to have a clear favorite: iOS.

According to an Inman reader poll, real estate falls in the Apple craze camp, at least when it comes to phones. Over 80 percent of real estate pros use an iPhone for work, and more than half are either “definitely” or “very likely” going to splurge on the pricey iPhone X — which hits stores Friday — in the next year.

At its September event, Apple announced the details of the iPhone X (pronounced “iPhone 10”), a new Apple TV with support for 4K ultra-HD video, and a new version of the Apple Watch with its own built-in cellular radio, allowing wearers to make and take calls without a phone nearby.

One explanation for the piqued iPhone X interest may have to do with augmented reality (AR). The release of Apple’s iOS11 ARkit immediately boosted the AR capabilities of real estate apps starting at iPhone version 5s and going all the way up to the X. But the iPhone X is specially built to support AR with a host of sensors in the front. The focus on AR has exciting implications for real estate with regard to digital room transformation, property line capture and floor plan generation.

Contrary to their affinity for the iPhone X, real estate pros seem to have little interest for the wrist gadget, with over 80 percent saying they were “not very” or “not at all” likely to get the new watch.

And the industry was also less enthusiastic about the impact of Apple’s tech events on the real estate business in general.

The prevalence of Apple technology in American households is somewhat of a phenomenon given the steep cost of most of its products, especially when they are first released. “I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,” said pollster Jay Campbell, commenting on the CNBC All-America Economic survey, which polled Americans on their use of Apple products.

Real estate appears to be no exception to the obsession, though some will stand by their Galaxy — the iPhone’s biggest competitor — with gusto.

Inman’s poll results are based on 219 responses collected between Sept. 13, 2017 and Oct. 24, 2017. 

Email Caroline Feeney.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×