Can you honestly say that you are top-of-mind with sellers after a listing appointment?
Sure, you can print the standard CMA report from your MLS that every other agent is using, but that will not differentiate you. The only way to be memorable is to offer value above and beyond anyone else being considered for the job.
And I’ll tell you a seller secret: if you don’t have any previous ties to the seller (a friend of a friend, past neighbor, etc.), meaning she doesn’t know you from “Adam,” then you are likely not the only agent being considered. Thus, your ability to stand out from the next agent is crucial.
Here’s a way that you can set yourself apart with a potential homeseller and sell him or her on properly marketing the home with staging: use Amazon’s new AR View.
With the Amazon app, you can focus your iPhone’s camera on a bare area of the room and quickly place your “go-to” pieces to add some irresistible style.
Show this to your prospective homeseller, and even enlarge it on their big screen if they have Apple TV. Then, on your iPhone, take a screenshot of the room’s new look.
From there, you can add the screenshot to a follow-up greeting card (I love the justWink app for personalized mailings like this), letter or email that you send the homeowner later that day (lead magnet idea alert), helping you to stand out and stay top-of-mind.
Step 1: Simply open the Amazon app, and in the upper right-hand corner, click the camera icon (currently only available on iPhone 6S and higher with iOS 11).
Step 2: Select AR View.
Step 3: Select the first item (furniture, wall art and everything in between) you want to add to the room.
Step 4: Focus on the bare area of the room, and drag the object to the desired spot.
Step 5: Take a screenshot.
Step 6: Amaze your real estate prospects by sharing your screen, preferably on a larger screen.
Showing up for a listing appointment is the easy part; standing out and being memorable is the part that takes creativity. This is especially true if you are a newer agent trying to make a mark in an already saturated area.
The issue is not that the other agents have been doing this for 20-plus years, but rather what you are going to do differently to make the homeselling process more effective.
Using Amazon’s AR View is different and lets you work efficiently in the moment — you don’t have to wait days to simulate how a room can transform with the right furniture placement or decor.
What are you doing in your business that helps you to work smarter and stand out from the competition?
Lee Davenport is a licensed real estate broker, trainer and coach. Follow her on Facebook, Instagram, YouTube and Google+, or visit her website. This post comes from her book, Profit with Your Personality.
