In this video, Melinda Goodwin sits down to chat with Managing Broker at Realogics – Sotheby’s International Realty Brian Hopper about luxury buying trends, marketing and success.
Highlights
Buyer trends
Hopper believes that whether the transaction is conventional, cash, wire transfer of funds, seller carry or crypto, we need to be familiar with all aspects of the real estate sales transactions.
Clients are experimenting and buying with crypto, “Mainly because they can,” said Hopper.
That is exactly how luxury real estate works, right? Most mobile high-end buyers buy mainly because they can. So, it’s imperative we know how to service our buyer’s needs.
Marketing
All social media marketing pieces need to be professional, with special concentration on the thumbnail image that’ll appear on prospects’ social media feeds.
One exceptional image can draw a buyer into exploring the listing further.
And if you ever get stuck for ideas, look at what other agents or companies are doing for inspiration.
Success
“It takes five years, seven days a week, 12 hour days to become a success in real estate,” Hopper said.
It takes time, effort and consistency to “make it.” Hopper writes 75 percent of his own blogs. He believes that personal opinion pieces should be written by the person expressing the opinion.
“I tell people, if you are not committed to the five year, seven days, 12 hours a day effort, then you might as well not do it,” he said.
Melinda Goodwin is a Luxury Real Estate Advisor with The Real Estate Collective, Utah. Follow her on Twitter or Facebook.
