Branding is the emotional and psychological connection that people have to your business, said CORE’s Chief Business Development Officer Danielle Garofalo onstage at Inman Connect Las Vegas.
Garofalo recommends that you don’t get caught up in the minutiae of branding (logos, colors and packaging), but rather, focus on what value you can bring to your clients.
It’s a human industry said Seth O’Byrne, team leader with Sotheby’s Intl. Realty. He believes that it has to be personal, it has to be authentic.
So how do you measure the effectiveness of your brand? Panelists say engagement is the true test. Rather than focusing on “likes.” It’s the DMs, the IRL mentions and people knowing you’re brand when they see you that are the true indicators.
To hear more on building a brand that means something to people, watch the full video above.
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