The company’s 2020 marketing blitz launched Monday in collaboration with Camp + King.

RE/MAX on Monday launched its 2020 advertising campaign, which this year aims to highlight the experience, professionalism and expertise its agents bring to the real estate transaction.

The advertising campaign, which includes 11 video concepts across radio, digital, television and social media, centers around the slogan, “Don’t Worry, We’ve Done This a Million Times,” and builds off the company’s long-running “Sign of a RE/MAX agent” campaign.

“Buying or selling a home can be a confusing time, and no one has more experience navigating these obstacles and serving in the best interest of the consumer than RE/MAX agents,” Abby Lee, a senior vice president of marketing and communications for RE/MAX, said in a statement. “This year’s campaign showcases the invaluable benefits of working with a full-time, dedicated real estate agent in one of the largest financial transactions one will make in his or her lifetime.”

Starting Monday, agents can create personalized collateral centered around the campaign with their own name, photo, contact information and a short message. In February, agents will be able to create customizable videos to promote their own listings.

The campaign was created in partnership with digital advertising firm Camp + King. It’s the fifth consecutive year the two companies have worked together on advertising campaigns.

“We know that consumers want to work with an agent who has done their research, is easy to get in touch with, and is an expert in what they are talking about,” Emily Dillow, director of brand management and junior partner at Camp + King, said in a statement. “These spots communicate the message that a dedicated pro is the ally you want by your side when you’re looking to buy or sell a home.”

Email Patrick Kearns

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2020.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×