ReferralExchange, a company that connects agents to both consumers and other agents, announced today that it has teamed up with the National Association of Realtors (NAR).

The new partnership will see ReferralExchange join NAR’s Realtor Benefits Program. The program provides NAR members with access to a variety of business services, and it includes partnerships with well-known firms such as Adwerx and DocuSign.

According to a statement, joining the program gives companies “an unmatched opportunity” to “connect with the $5 billion Realtor brand and deliver value to 1.4 million Realtors nationwide.”

The newly announced partnership will specifically give NAR members access to a ReferralExchange program dubbed “Live,” which vets agents’ leads. Live kicks in with agents’ raw leads, according to a statement, and uses the company’s software to quickly figure out which ones “are real and which are not.”

A screenshot showing the Live program’s interface. Credit: ReferralExchange

Once the real leads are confirmed, a ReferralExchange customer service representative calls the lead to gauge that person’s readiness to move forward with a real estate transaction. If they are ready, the lead is passed back to the agent who can choose whether or not to pursue it.

ReferralExchange’s statement notes that 16,000 U.S. real estate professionals currently use Live. The company normally charges users $995 to set up the service, but thanks to the new partnership NAR members will now only have to pay $395. Monthly fees are the same for NAR and non-NAR users — $95 per month plus $3 per lead — but the partnership does provide Realtors with an additional five free vetted leads per month.

Scott Olsen

Scott Olsen, the company’s CEO, added in the statement that “from the time our company was founded in 2006, we’ve valued the role that NAR has played in making our industry better for both real estate agents and consumers.”

“Since the majority of the 140,000 real estate agents in our broader agent network are already Realtors, we’re excited to officially offer our Live service through NAR’s Realtor Benefits Program,” Olsen said.

NAR CEO Bob Goldberg also expressed excitement about the new partnership.

Bob Goldberg

“Today, real estate agents obtain leads from more places than ever before, but market inefficiencies too often lead our members in the wrong direction — costing valuable time and resources,” Goldberg said in a statement. “We are excited to announce a partnership with ReferralExchange, which will allow agents to focus more time serving clients and building the relationships necessary to drive their businesses while ensuring they are maximizing lead verification investments.”

Email Jim Dalrymple II

NAR | technology
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×