October is Luxury Month on Inman. Inman Handbooks offer deep dives on luxury marketing and agent branding, luxury staging, referrals, and more. We’re thinking about what luxury means now, examining how the pandemic is reshaping the needs of luxury buyers, and talking to top luxury agents, all month long.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
As you’ve probably noticed by now, we’ve sailed straight into luxury month with stories on how to set yourself apart in high-end markets, building a personal brand from scratch and prospecting high-net-worth clients.
In keeping with that theme, last week, we asked you to share the most noteworthy real estate videos that hogged your attention. We hoped you’d respond with your favorite campaigns and why they worked they way they did.
Unfortunately, because this week’s responses were scarce (we get it — you’re probably still warming up to the new theme), we decided to weave in a few staff picks. So, in case you’re looking for some video inspiration, here they are:
- I’m in love with this luxury listing video by Randy Solakian & Associates — beautiful videography, music and the personalization of guided dialogue. Truly a luxury!
- This is a video of a Hamptons agent singing a country song about $2 million property.
- Remember this listing agent who rapped alongside Cali Swag District hip-hop group in a “Teach Me How to Dougie” parody to promote a $45 million home?
- This agent dressed up as a clown in a marketing video.
- These three videos create a truly cinematic experience.
- This video strives to create an emotional connection with viewers through its storytelling.
- Scenic views of the city? Glitzy helicopters and cars? This video of the sleek and luxurious Skyvault Penthouse has got it all.
- Have you thought about using music videos to market homes? These agents have.
What did we miss? Please share your thoughts in the comments section below.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
