Corcoran Perry & Co. is the eighth franchisee for the Realogy-owned brand and Colorado is the seventh state for the growing franchise operation, which launched earlier this year.

October is Luxury Month on Inman. Inman Handbooks offer deep dives on luxury marketing and agent branding, luxury staging, referrals, and more. We’re thinking about what luxury means now, examining how the pandemic is reshaping the needs of luxury buyers, and talking to top luxury agents, all month long.

A 55-agent Denver indie brokerage is affiliating with Corcoran to become the nascent luxury franchisor’s eighth franchisee.

Jon Larrance | Photo credit: Perry & Co.

Corcoran Perry & Co., — formerly Perry & Co. — is led by Jon Larrance, Jennifer Schell Young, and Don Larrance. The brokerage is celebrating its 50th anniversary this year and preparing for its first as a Corcoran affiliate.

“Corcoran’s presence in the industry is compelling, unique, inclusive, and proactive — exactly what Perry & Co. needed to stay relevant in the ever-changing Denver real estate landscape,” Jon Larrance, the CEO and owner of Corcoran Perry & Co., said in a statement.

“Everything the Corcoran team has shown us to date very quickly demonstrated that its core values are precisely aligned with ours — particularly with a focus on integrity and collaboration — two things on which we’ve prided ourselves since our inception.”

Founded in 1971, Corcoran Perry & Co. is a locally-owned brokerage with a strong focus on relocation services, which accounts for 20 percent of the company’s overall business.

Corcoran Perry & Co. is the 8th overall franchisee for the Realogy-owned brand, and Colorado is the seventh state for the rapidly growing franchise operation, which launched earlier this year. It’s also the fifth franchisee to be launched entirely virtually, due to the global health crisis.

“Denver is a beautiful city that has seen immense real estate growth over the years, so I’m thrilled that Corcoran Perry & Co. has joined us to lead the charge there,” Pam Liebman, Corcoran’s president and CEO, said in a statement. “It’s very exciting that we’re now able to add Colorado to our affiliate family to not only establish our footing in that state, but also expand the Corcoran network in which all of our agents are able to do business.”

Email Patrick Kearns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×