Citron Research spent years attacking Zillow before becoming bullish on the real estate tech company in 2019.

As last week’s trading frenzy over the stock of video game retailer GameStop sent share price soaring, short-sellers — or institutions that had essentially placed bets against the company’s stock price — suffered.

Citron Research, a famous short seller that spent years with Zillow in its crosshairs, was forced to close out its short position in GameStop — essentially buy back the shares it borrowed and sold with the shares at a much higher value than when it initially borrowed the shares — according to CNBC, and in turn, has decided to stop publishing short reports altogether.

“20 years ago I started Citron with the intention of protecting the individual against Wall Street, against the frauds and the stock promotions that were all over,” Citron Research founder Andrew Left said, adding that he was proud of the work his company had done, especially in uncovering more fraud than any non-governmental agency.

“Now after 20 years, we noticed something,” Left added in a video posted to Twitter. “While we started Citron to be against the establishment, we’ve actually become the establishment.”

Moving forward, Citron Research will focus on its long-term recommendations for investors, which Left said was up 121 percent last year on average.

Citron Research has famously targeted Zillow Group over the years, as far back as 2012. In a 2013 short report, Citron predicted Zillow’s stock would fall to $30 per share due to a “lack of appeal among their customer base” and their precarious position in the real estate industry.

When Zillow acquired Trulia, Citron Research accused the two entities of having a “rock-bottom” deal with Realogy in place that would prohibit other brokerages from advertising on the platform.

In 2015, as Zillow stock continued to soar, the company split its stock three ways. In 2021, the company is trading at an all-time high and opened trading for the week near $140.

The company’s performance even led Citron Research to become bullish on Zillow in 2019, as Rich Barton re-took the helm of the company in 2019.

The announcement that Citron Research would no longer be publishing short reports was met with a celebratory tone by Spencer Rascoff, the co-founder and former longtime CEO of Zillow.

In the days leading up to the decision, Rascoff criticized the entire premise of short-selling companies in a Twitter thread.

“When a short-seller like @CitronResearch puts out a ‘report,’ it is manipulating a stock for its own gain,” Rascoff said. “It is not a research shop, it is a hedge fund. And it’s not a ‘research report,’ it’s just talking your own book.”

Rascoff accused Left and Citron Research of trying to “manipulate” Zillow’s stock price with his short attack on the company and on Rascoff personally from 2012-2015.

“Since then, Zillow has gained about $25 billion of market cap,” Rascoff said. “How’s that short working out?”

Email Patrick Kearns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×